The way a question or situation is framed can determine your response and lead to an action decided based on whether the options are presented with positive or negative connotations. Mixed with the narrative fallacy, framing can turn out dangerous for errors in decision making and might be used as power over others’ behavior.
Primary origin: Daniel Kahneman; Amos Tversky
People react differently to the same event, product, or price depending on different frames.
10% death risk from a surgery sounds scary, while a 90% success rate sounds safe.